Where Tradition Meets Timeless Elegance: Our Story

A story of inspiration

ABOUT THE BRAND

Haqiqat is a female-led, family-owned online business specializing in South Asian jewelry. Our collection includes exquisite necklace sets, earrings, and bangles, crafted to celebrate the rich heritage of South Asian design. We take pride in delivering exceptional customer care and high-quality service, striving to meet the unique needs of every customer.

Our Aims:

  • Sustainability: We are committed to protecting the environment. Most of our packaging is recyclable, we repurpose broken jewelry, and we prioritize reuse practices to minimize waste.
  • Accessibility: Our business model is designed to serve customers across the UK, ensuring everyone can enjoy our jewelry.
  • Efficiency: We aim to process all orders within 24 hours, ensuring your jewelry reaches you as quickly as possible.
  • Communication: Our 24/7 WhatsApp Chat offers quick response times and provides a direct line of communication between our team and our customers, ensuring a seamless shopping experience.
  • Problem-Solving: We provide honest, practical advice to address any concerns and go above and beyond to exceed customer expectations. We encourage customers to contact us with any questions or issues they may have.

MEET THE FOUNDER & HER JOURNEY

  • Haqiqat was born in March 2024 out of a heartfelt desire to create something meaningful. Our founder and creative director, Salmana, a naturally artistic and creative individual, found herself searching for purpose after the birth of her son. When he turned one, Salmana decided it was time to channel her creativity into something she truly loved. After thorough research into the jewelry market, she discovered her passion for offering high-quality pieces at affordable prices. On June 7, 2024, Haqiqat’s Instagram launched, embarking on a journey that has introduced us to a growing community of wonderful customers. While we’re proud of the progress we’ve made, we’re excited to share our passion with even more people in the future.

BRAND INSPIRATION

As a creative soul, Salmana infuses her love for jewelry and art into every collection. Inspired by the opulence and intricate designs of the Mughal era, she carefully selects pieces that celebrate the timeless elegance of South Asian heritage. Blending tradition with contemporary aesthetics, her collections often feature modern interpretations that beautifully merge different cultures, offering something unique and meaningful for everyone.